Pdf analysis of macro environmental factors influencing. The influencing factors can be seen from the internal point of view of a company, defined as the so called microeconomic factors mussnig 2007, 41 and from the outside point of view, the so called macroeconomic factors mccarthy 1975, 37. Micro as well as macroeconomic factors influence the economic activities of such complex company networks. There are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. The impact of micro and macro environment factors on marketing there are two elements within the external marketing environment. They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. Sociocultural components of the environment will influence the ability of the bar and butcher to obtain resources, make its goods and services, and function within the society. These are elements of its macro environment or its general external environment. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Analysis of macro environmental factors influencing the development of rural tourism. Micro and macro environment factors oxford college of. To help analyse these factors managers can categorise them using the pestel model. Sociocultural factors include anything within the context of society that has the potential to affect an organization.
Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. How much influence the macro environment has on a company depends on how interlaced they are. Macro environment factors are uncontrollable external forces that affect how a business operates. Analysts often categorize them using the acronyms pest or pestel.